Tewskbury, Massachusetts, Public Library. The title of the event is "How To Publicize Your Book."
Readers (and new writers) often think publishers take care of getting the word out about good books. After all, the words seem tied together: publisher, public, publicity.
But the "new world" of book publishing began at least a decade before the pandemic turned things upside down. Letting readers know about a book and its exciting revelations is now, for most authors, part of the writer's responsibility. True!
Let's face it. Promotion isn't usually what a writer has polished and practiced. For me, writing a great story, with details that intrigue readers about American history (especially the Vermont version) and celebrate the growth of the protagonists -- mine always tackle some injustice -- is where the effort has to be invested. Write a good story!!
So promoting that story, once it's in print, needs to be direct and effective. For me, that means starting where my heart is: at "home," whether that's geographic, or in the circles of friends on social media, or among other writers as we connect with each other.
You'll hear about my new research and writing projects here first: on the blog, and on my Facebook writing page, and even on my personal Facebook page.
And the closer we get to publication on a project (This Ardent Flame is scheduled for June 2021, even though I turned in the writing in February 2019 ... there's a pandemic affecting everyone, right?), the more I ride those circles of connection outward.
With that in mind, here are some tips for writers, and for readers who love to promote a good story (I'm hoping you'll include the first title of the Winds of Freedom series, The Long Shadow, which came out in 2018 -- have you read it yet?).
1. Keep your friends informed and engaged. Reveal surprises in research; share a bit of a struggle about how to shape a character; describe milestones in writing and publication of your work.2. Ask friends to pass along word when they enjoy something. Your circles overlap other circles. Let them spread.3. Celebrate and rejoice. We all need support and cheering up, whether in a pandemic or not — name the reasons for joy and satisfaction in your writing life and share them, with virtual balloons, so to speak!4. Value your circles. Sure, time may be tight (you want to start writing the next scene), but if you're checking your own social media posts, make sure to check those of friends also, even if what you can give is five minutes of adding "likes" and smiley faces and "Wow!"5. Remember the world is connected in ways that astonish and refresh. Introvert type happy to be at the desk solo? You can still take a couple of steps toward the "windows" and nurture the connections around you. This is how we make it a better world. And for me, it's part of how I keep "growing" my soul, so that the next book I write is even better than the one before.
Takeaway: Promoting your work in the best ways can make you a stronger, more responsive and resilient writer. Which makes it worth the effort.