A librarian in New Jersey told me this story last week:
She created a "book fair" in her library, with books laid out on tables and the tables labeled with signs for the kinds of books there -- like biographies, mysteries, and historical fiction. At the end of the day, she realized that the students hadn't chose ANY books from the "historical fiction" table.
So the next year, she changed the label to "Action, Adventure, and Drama." Yes indeed, the students captured books from that table after all!
I like it.
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